Monday, April 02, 2007

What with global warming on top of everyone's minds these days, why haven't the peanut butter and jelly companies jumped on this trend with some savvy marketing? After all, eating lower on the food chain is better for the environment. Maybe this new website will inspire them to go head-to-head with the flesh peddlers (though, with so many multinationals owning both purveyors of flesh and PB&J brands, don't hold your breath waiting for such a campaign). One notable fact from The PB&J Campaign I found relevant to my readers is that for every 16 peanut butter and jelly sandwiches a person eats, a chicken's life is spared.

The site takes a fairly conservative (and welfarist) approach but, frankly, it recommends eating PB&J instead of sammitches made out of animals, so send this link to everyone you know. It's an easy way to raise awareness of the impact a simple lunch-time meal can make, and perhaps some of your friends and family will start including (quality) PB&J into their diets instead of eating animal flesh at nearly every lunch.

This is a fun example of creatively using the web to spread a fresh angle on environmental and animal issues to the mainstream. To quote the campaign, "Who knew it was so easy to change the world?"

Labels: environment, vegan food